The label's logo, familiar to listeners, consists of simple grotesque letters or a single question mark used as a standalone logo. The idea of rendering the text in tribal style was an obvious one: the massive letters took on the shape of sharp spikes, flames, and metal blades.

Concept

Young people 50–50%, 15–40 yo

TA

Premium

Segment

Create merch design for the label, and for one of its artists — CHERNOBURKV

Task

Residents

CHERNOBURKV, SENSI AFFECT, ASENSSIA, BLESSED MANE, VSN7, CREEPYMANE, OXWAVE, BENEATH MY SHADE, M()RE and others.

Now the text can't be read unless you're part of the community. The letters merge into a single ornament — like the crowd at 'NEDOSTUPNOSTЬ' concerts, blending into one rhythm to the artists tracks.

Part of the whole

The T-shirt print for Inna is done in the same style, but due to the bright colors and rounded shapes in her sign, it took on a mystical vibe characteristic of her music. The print appears to be made of shards of broken glass, which only form the letters of a single word when viewed from a certain angle.

Chernoburkv

Yuri Moryakov · M()RE

Label Owner

Inna Borisova · CHERNOBURKV

Valeria Pchelintseva

Lable Resident

Designer

Mikhail Korobtsov

Model

Kira

Model

Burma Nickolay

Photographer