Для быстрой чашки кофе с утра они делают привычный растворимый кофе в удобных маленьких пакетиках. В этом проекте мы разрабатывали новые вкусы — клубника и кокос. Особое внимание уделили иллюстрации, поскольку клиенту было важно показать, что этот напиток можно пить как горячим, так и холодным.
Два в одном
Women and men, 70–30%, 25–40 yo
TA
Medium
Segment
Design the packaging for the new flavors, taking into account the brand's existing architecture
Task
Problem
Packaging design is missing
Commercial project
Monarch
One of the most well-known and popular coffee brands in our stores. This coffee used to be called Jacobs Monarch, but recently it became simply Monarch. The company sources coffee beans from all over the world and professionally roasts them at its large, modern factory near St. Petersburg.
(2025)
The female portion of the audience especially liked the pink color of the packaging. We made an exception for the strawberry flavor — coloring the entire package in the color of the flavor. Since pink carries a strong emotional context, this led to increased sales and active interest from female customers.
Colors
Valery Pchelintseva
Igor Akhmadeev
Art Director
Agancy
Svoe Mnenie
Designer
Regina Ramzaytseva
Manager
HH
Behance
Linkedin
Let's work together!
+7 (930) 914 22 06
pchelintsevavaleriya@yandex.ru
