The brand, together with the 'Pyaterochka' retail chain, is launching a large-scale advertising campaign — a golden ticket giveaway with prizes for customers. At the client's request, the design of the limited-edition packaging is meant to capture the atmosphere of the film 'Charlie and the Chocolate Factory'.

Women and men, 70–30%, 15–40 yo

Target audience

Medium

Segment

Emphasize the call to action, and design the packaging in the concept of a fairy-tale land

Task

Problem

Packaging design is missing

The central visual narrative became a golden river winding through hills across a fairy-tale land. For each flavor, the land around the river is colored differently. Initially, additional landscape details — trees and little houses — were built into the story. But the client chose the most minimalist and concise version.

Concept

Valery Pchelintseva

Igor Akhmadeev

Art Director

Victoria Tsurkan

Designer

Manager