The spring season is traditionally associated with renewal, bright colors, and flowers. 7 Days also decided to make its limited edition packaging thematic. Now, at the top of the package, there's a branch of an apricot tree with white blossoms that emphasize the atmosphere of spring.
Spring!
Women, 25–40 yo
TA
Medium
Segment
The client’s strict requirement is an apricot branch with white flowers
Task
Problem
There is no seasonal packaging option
(2025)
Mondelez
Сommercial project
7 Days
The brand specializes in long-shelf-life baked goods with various fillings. 7 Days bets on accessibility and convenience: affordable, you can buy a croissant at any grocery store, and it's easy to grab as a snack on the go.
The client wanted a very minimalist and simple visual solution for the limited-edition croissant series, without tying it to a particular season. After several concepts, a design featuring simple graphics on the sides of the packaging was chosen. This set the limited series apart while keeping the brand's familiar architecture completely unchanged.
Off-season
Valery Pchelintseva
Igor Akhmadeev
Art Director
Elena Lavreeva
Designer
Manager
HH
Behance
Linkedin
Let's work together!
+7 (930) 914 22 06
pchelintsevavaleriya@yandex.ru
